Launch of the new platform for Telenor postpaid in 2015.
In order to achieve instant recognition and strong differentiation from our competitors, we developed a platform featuring 4 friends in a humorous, movie-like, storytelling format. We built likeable and relatable characters and sticked to plots where product was used as a problem solving device.
We achieved more than we hoped for in terms of Ad Tracker scores, setting new benchmark within the category.