The task was to promote Travel&Smile Card benefits for tourists travelling to Greece: possibility to pay the bills in 12 installments, to withdraw money from ATM without commission, and get 5% cash back for all transactions made at petrol stations and supermarkets in Greece.
Our goal was to attract attention and this time we did it in a different way. Our communication tone was not what you’d expect from a bank, with a lot of edgy messaging and threatening teasers for LED billboards… and it certainly didn’t go unnoticed.